New Mexico MainStreet’s Mission

Core Objective

Downtown Revitalization & Redevelopment

Mission Statement

New Mexico MainStreet develops local capacity to engage people, rebuild places and grow the entrepreneurial, creative and business environment resulting in economically thriving downtowns, greater business and employment opportunities and a higher quality of life.

Main Street America’s Main Street Approach

New Mexico MainStreet uses a community-driven revitalization process that brings stakeholders from all sectors together, engaging them as proactive participants in implementing the comprehensive goals of Main Street America’s Main Street Approach®. The Main Street Approach is centered around Transformation Strategies.

A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy. Each Transformation Strategy is implemented through activities in the four broad areas of work represented by the Four Points: Economic Vitality, Design, Promotion, and Organization. The Four Points support the overarching vision for the district and the district’s economic strategies to transform the downtown.

NMMS’s Economic Transformation Strategies

New Mexico MainStreet has adopted the following strategies in partnership with local organizations to implement community economic development goals to transform downtown.

Build Capacity for Local Economic Revitalization and Redevelopment

Develop local leadership and capacity to implement projects and initiatives that accelerate community-appropriate economic growth and revitalization through the Main Street Approach®.

Enhance the Entrepreneurial and Creative Economy

Build on the existing commercial base, arts, culture, advanced technology and creative assets in New Mexico MainStreet communities, support entrepreneurial and creative endeavors through assessment, education, planning, and collaboration.

Create Thriving Places

Increase economic viability through revitalization and creative placemaking to transform our downtowns, squares and villages to help them reach their full potential through great public spaces, buildings, streets and pedestrian areas.