Jeff Mitchell, Director, and Gillian Joyce, Research Scientist, with UNM’s Bureau of Business and Economic Research presented their Community Economic Assessment to MainStreet Truth or Consequences last week. The town’s challenges of an aging population, low incomes and lack of jobs are offset by opportunities for further growth in the transportation, accommodations, hospitality, and retail industries. The findings validate the local MainStreet program’s economic development strategies of strengthening existing businesses, nurturing entrepreneurial ventures, and tightening up marketing and promotion efforts.