Urban Neighborhood Commercial Corridors Initiative

Urban Neighborhood Commercial Corridors Initiative

The Urban Neighborhood Commercial Corridors Initiative is a program of the New Mexico Economic Development Department’s MainStreet program aimed at providing project-based community economic development support to urban neighborhood commercial corridors located in cities over 50,000 in population that may currently not have the capacity or resources to start or operate a full-fledged MainStreet Program.

Through a competitive application process, community stakeholders in partnership with their local governing body identify an economic development project within a historic/traditional commercial corridor they want to implement with support from NMMS.

Proposed projects must demonstrate job creation, business development, leverage private sector investment, or enhancement of a community’s economic environment.

Selected communities will receive professional services and technical assistance from New Mexico MainStreet to implement and complete the proposed project within a 12 to 18-month time frame.

Services and resources provided to the applicant community by NMMS and our Revitalization Specialists will be tied to the Main Street Four-Point Approach® (Economic Vitality, Promotion, Organization, and Design) and the following NMMS’s Economic Transformation Strategies:

  • Build Capacity for Local Economic Revitalization and Redevelopment: Develop local leadership and capacity to implement projects and initiatives that accelerate community-appropriate economic growth and revitalization.
  • Enhance the Entrepreneurial and Creative Economy: Build on the existing commercial base, arts, culture, advanced technology and creative assets in New Mexico MainStreet communities, support entrepreneurial and creative endeavors through assessment, education, planning, and collaboration.
  • Create Thriving Places: Increase economic viability through revitalization and creative placemaking to transform our downtowns, squares and villages to help them reach their full potential through great public spaces, buildings, streets and pedestrian areas.

New Mexico MainStreet will provide free professional services to selected communities but please note this is not a grant program, and direct funding for selected projects is not necessarily part of the services or resources provided.

NMMS will work with funding partners to identify potential resources or small seed grants, however, the local community is expected to either have in-hand or identify local financial resources to complete the proposed project.

Applicant communities accepted into the project-based initiatives are not considered a State Designated MainStreet Program but receive temporary status within the NMMS Network over a 12 to 18-month time frame while they develop and complete their project.

Some participant communities have used the initiative to build local capacity, develop a track record, and prepare their community to seek State MainStreet District/Program designation.

ELIGIBILITY and EXPECTATIONS

  • Urban Neighborhood Commercial Corridors Initiative communities must have a population of over 50,000 and applicants should consist of a partnership between a group of urban neighborhood level stakeholders and their local government city/county partner.
  • The urban neighborhood commercial corridors applicant cannot be currently designated by NMMS as a MainStreet, Arts & Cultural District, or MainStreet Accelerator Community.
  • Communities are encouraged to engage not only their local governing body, but also their county government, regional Council of Governments, and where applicable, Land Grant or Tribal/Pueblo government.
  • Only one application for one project per community will be accepted.
  • Professional technical assistance through NMMS is targeted to that one designated community economic development project. The scope of the project should be specific. Additional professional assistance on other projects and activities will not be considered until the original project is complete.
  • Communities participating in NMMS project-based initiatives are expected to fully participate in the program of services as a partner. A stakeholder group of volunteers is required to implement the project. The New Mexico MainStreet program, or its contractors, are not responsible for implementing or funding the community-based project.
  • Communities participating in NMMS project-based initiatives are encouraged to have their task group participants attend project related New Mexico MainStreet trainings, annual Conferences and/or Institutes to assist with building their local capacity to reinvest in their local economy.
    • New Mexico MainStreet’s annual calendar can be found at www.nmmainstreet.org. Access to these trainings and workshops is available to community stakeholders at the same low cost as MainStreet and Arts & Cultural District organization affiliates.
  • A community’s period of participation in the project-based initiative should not exceed 18 months beginning on the date technical assistance for the selected project is initiated. Communities demonstrating successful implementation of their selected project and attendance at NMMS trainings during their first project period, may apply for a second project when a new application round is released.
  • Communities may only participate in two consecutive rounds of the initiative. It is expected that communities receiving support for a second project are building local capacity and planning to apply for the NMMS Accelerator process that leads to MainStreet designation.
  • Projects selected must conform to all state regulations and guidance for economic development support, including the state constitution’s “anti-donation clause.”
  • The project requires partnership resources from the municipality and stakeholders. Depending on the project, the municipality could be expected to explore dedicated sources of funding through one of the state-enabled financial revitalization tools or other federal and foundation sources to support the effort in implementing the project.
  • Additionally, where applicable, the state assistance team may recommend the adoption or amendment, by municipal ordinance, of any one of several financing tools created by the state as municipal enabling legislation to finance the project. Such legislation could include the Local Economic Development Act (LEDA), a Metropolitan Redevelopment Area (MRA), Tax Increment Finance (TIF) district, or other state redevelopment and revitalization tools appropriate to the scope and scale of the proposed project.
  • New Mexico MainStreet professional contractors and staff will also assist selected communities in reviewing several financing options from federal, state, foundation and other fundraising sources once an estimated budget for the project has been developed. This could include the Economic Development Department’s FundIt program and eligible funding through NM Finance Authority.
  • Also, please note that professional design services provided are conceptual. Projects requiring a licensed architect, engineer, or construction documents may be ranked lower than projects that can be self-initiated.

Applications for New Mexico MainStreet’s project-based initiatives are accepted on a rolling basis. To be considered, please review the pre-application webinar materials below and then contact Lucas Pedraza for next steps and the application.

Pre-Application Webinar Materials:
Presentation (pdf)
Video Recording on YouTube

Lucas Pedraza, Project Coordinator
Lucas.Pedraza@edd.nm.gov or (505) 412-3963

The focus of New Mexico MainStreet’s project-based initiative programs are to develop and implement catalytic projects considered to have substantial economic impact. As such, applicant communities should select their proposed project based on its contribution to the local economy and to a sound and proper balance between preservation and development. The community’s choice of a catalytic project has significance not only for the potential redevelopment of the selected project but can have a positive spill-over effect, stimulating interest and action for additional projects. Revitalization is an ongoing, incremental community effort.

The following comprehensive list of potential projects qualify for this initiative.

Placemaking

  • Plaza or Courthouse Square Redevelopment
  • Landscape Design
  • Integration of Public Art on Street
  • Tactical Urbanism Project
  • Bicycle and Pedestrian Enhancements
  • Wayfinding System Design

Façade Improvement Program

  • Façade Squad
  • Retail Storefront Design
  • Awning and Business Sign Improvements
  • Pedestrian Amenities

Historic Preservation/Preservation Enhancement

  • Historic Building, Cultural Property, and District Survey & Nominations
  • Restoration of Historic Building
  • Adaptive Reuse Plan

Real Estate and Property Development

  • Real Estate Project Review
  • Project Feasibility Plan
  • Community Initiated Development Project
  • Analysis of Vacant and Underutilized Properties

Redevelopment and Revitalization Plans

  • Downtown Revitalization Plan
  • Metropolitan Redevelopment Area Designation/Plan
  • Zoning Analysis and Zone Change

New Business/Entrepreneur Development Support

  • Business Retention, Expansion, Recruitment
  • Setting up a Business Incubator
  • Pop Up/Temporary Business Development

Creative Economy

  • Leveraging Cultural, Creative, and Historical Assets for Economic Development
  • Cultural Economic Development Plans
  • Cultural Facility Planning and Programming

Promotion

  • District Image Development and Branding
  • Tourism Related Development
  • Destination Event Development
  • Marketing Plan

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