The Main Street Approach®
to Downtown Revitalization
The New Mexico MainStreet Program and its participating local Projects use the Main Street Four Point Approach® as the basis of their downtown revitalization work. This proven economic development strategy is a comprehensive method for successful community revitalization.
The Main Street Four Point Approach®
Establishing and maintaining a non-profit corporation that works in partnership with the public and private sector to plan and implement a comprehensive downtown revitalization strategy.
Strengthening and improving downtown’s existing economic assets and fulfilling its broadest market potential.
Enhancing and improving the physical appearance of downtown by addressing all design elements to create an appealing environment.
Creating and marketing a positive image of the downtown district and attracting people to socialize, shop at local businesses and restaurants, and enjoy local history and culture.
Eight Guiding Principles
In the nearly three decades of Main Street’s history in the U.S., the National Trust Main Street Center has identified eight essential guiding principles that local MainStreet organizations must embrace to be successful.
- Comprehensive – For successful, sustainable, long-term revitalization, a comprehensive approach, including activity in each of Main Street’s Four Points is essential.
- Incremental – Over time, small successes can lay the groundwork for larger ones, leading to more ambitious projects tackling complex issues.
- Self-help – No one else can save your Main Street. Long-term local commitment is what must sustain revitalization.
- Partnerships – Both the public and private sectors have a vital interest in the future of downtown and must work together to achieve common goals.
- Existing Assets – Business districts must capitalize upon their unique qualities, like distinctive buildings and anchor businesses.
- Quality – All aspects of a MainStreet project must reflect quality if downtown is to become competitive again; shoe-string budgets and “cookie-cutter” efforts can send a negative image.
- Change – Changes in the physical environment, business practices, and perceptions of downtown are essential to support and sustain the revitalization process.
- Implementation – Frequent, visible projects are a reminder that the revitalization effort is underway and succeeding. Completed projects create confidence in the local MainStreet organization and build greater levels of participation.